Aviation advertising: time to end it

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As we know, since the triumph of modern liberal capitalist democracy, neither governments nor corporations have any real power whatsoever. They are no more than the slaves, nay puppets and playthings, of the all-powerful informed voter/consumer/viewer. This is why the government and BAA, who know full well what a catastrophic mistake a third runway at Heathrow would be, have been forced into all sorts of dodgy and disreputable behaviour in order to build one.

As they so often tell us: the consumer demands it, and what the consumer demands, the consumer gets. We know this to be true, as all the statements made by the government and the aviation industry are quite clear on the subject. They have to build new runways to keep up with burgeoning consumer demand. No way round it. Any other response would be, at the very least, undemocratic.

Well, Plane Stupid may have discovered a way to help the government out of this fix. We've been doing some research, and we've discovered that there might, just might, be a way of controlling that demand. This would be truly game-changing, as it would allow us to limit aviation without enraging the all-powerful consumers. Rather than taking the clearly unacceptable step of denying demand, we continue to satisfy it, whilst reducing it. Consumers get all the flights they want, the planet gets a limit to aviation, and the government and BAA no longer have to debase themselves by doing things they know to be wrong. It's a win-win-win scenario.

In order to achieve this, we need your help. The next time you see a poster, billboard, or other static advertising encouraging demand for flights, put on a fluoro vest and hard hat, approach the offending installation, and simply destroy it. It really is that easy.

But what of free speech? I'm glad you asked. Not only might this strategy have a significant role in saving the planet, it also positively encourages free speech. If you're a creative sort, you could go beyond merely ripping the thing down or painting it black, and use that space to provide the public with a bit of light entertainment, or perhaps some useful information. For example, it may be the case that there are still a few people in your local area who are unaware of the enormous threat climate change poses and the enormous contribution to this threat made by aviation. Why not use the space vacated by the flight promotional material to remedy this?

Instead of encouraging mass murder, the billboard would be rehabilitated as a socially and environmentally responsible contributor to the health and well-being of the community. It could even rescue the rather tarnished reputation of the advertising industry. If you come up with a particularly ambitious idea, it might be worth asking the owners of the billboard to contribute to the costs of the materials, as they will be the main beneficiaries.

How did we formulate this brilliant strategy? Good question. We were inspired by the ground-breaking work of the late Anthony Charles Lynton Blair, who banned all tobacco advertising in the UK in 2002. Whilst this was probably the greatest achievement in a generally rather disappointing career, we felt that banning the promotion of suicide without restricting the advertising of genocide clearly indicates that his work was left unfinished. We feel sure that, were he alive today, Tony would be up a ladder spraying obscenities all over the latest EasyJet atrocity, and that the best way to remember him, and cement his legacy, is to carry on his important work.

Aviation advertising: an activist writes

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As an activist for the direct action group Plane Stupid, I am often asked "who the hell are you to say which flights are necessary and which aren't?"

"Well Jeremy," I generally respond, "I'm the person you're interviewing about which flights are necessary and which aren't." Then I generally go on to explain in impressive detail that any flight where there is a convenient and more sustainable alternative available, such as 90% of flights within Europe, is one type of unnecessary flight.

However, there are other types of unnecessary flight, some just as unnecessary, or occasionally even more unnecesary, than the short-haul unnecessary flight. One important type of unnecessary flight is the the flight you didn't know you wanted to take until a bilboard told you that you did. Whilst different people may disagree over the relative importance of holidays in the sun, family reunions and high-powered international business meetings, sorry, I appear to have fallen asleep there for a moment.

Whilst different people may disagree over the relative importance of holidays in the sun, family reunions and high-powered international business meetings, I think we can all agree that missing a flight that you didn't want to take, indeed had never considered taking, would not be a huge loss. Indeed, and I speak with a fair degree of confidence when I say this, I think that, as losses go, it would probably be towards the 'small' end of the loss magnitude spectrum.

As such, they would be just the sort of flights which one might consider doing without, on the grounds that they would (and here I refer the reader to the preceding passage) no great loss. So, how would one prevent people from taking flights thery didn't want to take until they were told that they wanted to by a billboard? One method would be to ask Her Majesty's Government to stop people from erecting these troublesome billboards in the first place. This isn't a very good method, however, as Her Majesty's Government are, by and large, the biggest shower of shits you are ever likely to come across.

As an activist for the direct action group Plane Stupid, the method I generally recommend for preventing people from taking flights they didn't know they wanted to take until they were told they wanted to by a billboard is direct action. This can take many forms, although 99% of these forms are what is referred to in the national press as 'mindless vandalism'. So, by way of a summary, I would recommend mindless vandalism in 99/% of cases.

Goodnight, and remember to wear your fluoro vest.

Homecoming Scotland: a stereotyped money-spinner

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In the year 250AB (After Burns), the Scottish Government launches a national advertising campaign to boost our tourism industry. Homecoming 2009 aims to promote Scotland’s natural landscape and unique architecture. The tourists are supposed to fly in, spend a fortune and revitalise our flagging economy. Until you do the maths, that is; then you find that BAA and Donald Trump are the only ones who'll benefit.

Ask almost anyone Scottish and it's clear that this is an unpopular campaign. It makes a mockery of Scottish traditions, depicting Scots as Haggis-munching kilt-and-sporan-wearing bagpipe players; the latest attempt to corporatise Scotland into a postcard country. What is the justification of publicising a country widely known as one of the most beautiful and richly historic in the world by focusing on throwing a caber, and - you guessed it - playing golf!

It’s slightly suspicious we’re championing the sport which through Donald Trump’s endeavours will destroy a true tourist attraction: the Menie dunes. The Homecoming branding is supposed to appeal to stereotype-hungry Scottish descendants but ignores the basis of what our tourism sector depends on: Scottish people. Most money spent at tourist destinations in Scotland is by Scots; evidenced on several occasions, including after the 9/11 and foot and mouth, when spending at tourist destinations in Scotland actually went up, despite a significant decrease in overseas visitors.

It is neither surprising, nor unexpected that BAA back the scheme, proudly stating on the Aberdeen airport site that "with direct flights from more than 25 countries to Scotland, it’s never been easier to come home.” BAA doesn't want to promote ex-pats and foreign tourists; it wants us to "come home" after we’ve spent all our money somewhere else and used one of their airport to get there.

The aviation industry claims that promoting airport expansion will bring tourism to Scotland, but increased flights are having the opposite effect. The UK has a £17 billion tourism deficit because UK residents spend more abroad than overseas visitors do here. The only people we need to come home are those who've bought into the industry's spin and become addicted to holidays abroad - and they won't be swayed by any amount of cliches, kilts and caber-tossing.

Colin Matthews: sneak preview!

So yesterday we were proud to announce a collaborative comedy performance starring none other than BAA's Colin Matthews - a man known throughout the business community as a bit of a laughing stock. Colin is performing his one man show at City University on Tuesday the 19th of May - and hundreds of you are eagerly preparing to cancel some pretty hot dates to make it there.

But while the activist community was getting itself nicely worked up, Colin thought you weren't excited enough. After a quick chat with our event department, he decided that what you needed a little more encouragement. So we arranged for a special sneak preview of his forthcoming show on the Guardian's blog site, comedyisfree. A taster, if you will, of all the mirth and merriment that is to come next Tuesday.

And what mirth! What merriment! Who could fail to laugh their socks off when Colin quipped that a third runway was needed because "Leeds/Bradford and Durham Tees Valley airports both lost their links to Heathrow as airlines shuffled their slots"? What a joker: they lost their links because - wait for it - the flight was more expensive and took longer than a nice trip on the train! And I hear that his punch line, "we should all be concerned that Frankfurt has direct links with six Chinese cities" brought the house down in many a West London community.

So cancel your dinner date and ignore that anarchist meeting you were going to attend. Hop on your private jet and fly into City University, Tuesday 19th of March for a one-night-only comedy extravaganza. Tickets are free, but be quick! 

One night only: BAA's Colin Matthews to star in secret comedy performance

OK people, get your diaries open. Following extensive talks between Plane Stupid and BAA, we can exclusively reveal that we've arranged for an exclusive gig by none other than all-time comedy legend, Colin Matthews, next Tuesday, at City University. Tickets are free, but strictly limited, so register early (and often!).

To get your free tickets, email eventsrsvp@city.ac.uk. These are dangerous times, so they'll be checking ID on the door, so don't go leaving your driver's license at home!

Colin is BAA's supremo, and well renowned as an excellent wit. We knew he'd be up to a real challenge, so we've asked him to talk about - wait for it - "the planned delivery of a £4 billion capital investment and construction programme and the development of a third runway at Heathrow, built within strict environmental limits", or, as one bright spark put it "the runway I would have built, before it all went so very, very wrong".

Of course, trying to build a runway within strict environmental limits will be hilarious in itself, but we're sure that Colin will bring that extra spark of genius to the table. After all, BAA are known for their hilarious press releases, including "why we tried to stop 5 million people using the Picadilly line" and "sorry our staff got caught impersonating Stansted residents".

So don't miss your once in a lifetime chance to laugh long and hard at Colin Matthews. You can sign up online, and tell your mates! It's guaranteed to be the best stand up performance by any BAA CEO on a Tuesday in May - or your money back!

Government to nationalise Heathrow?

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It's not a good month to be an airport operator. First we heard that everyone who wanted to buy Gatwick had turned out to be chancers with n'ary a penny to rub together; now a small clause buried in the sort of document no one ever reads (BAA's financial report) reveals that the Government is so worried about BAA's finances that it's ready to take control of the airports should BAA or Ferrovial go bankrupt.

BAA almost went to the wall earlier this year, but scrapped together the mother of all refinancing deals. It's also just narrowly avoided making less than it expected, which would have worried investors no end. Last October BAA predicted that its "adjusted EBITDA" would be no more than 5% below £1,015m, or at least £964m. It only just scrapped through with an adjusted EBITDA of just £968m. Failing to do so would have spooked creditors and lead to loans being withdrawn at the earliest opportunity.

The Department for Transport has been reviewing how it regulates the airport owner, and BAA told its investors that it expects to be subject to a "new duty on the regulator to ensure that licence holders can finance their activities". No money, no license, no airport. Not only does BAA have no money, it owes £11.4 billion to various creditors - the equivalent of at least three bankers' annual bonuses.

People of Britain: you remember the seventies. Rubbish pilling up in the streets, oil shortages, strikes, the three-day week and bloody ABBA. A nationalised airport would clearly be exactly the same. There's only one thing you can do to stop it: fly early, and fly often.