Just Do It - Coming to cinemas near you

On Friday 15th July, after 2 years of editing, crowd funding, tweaking and general hype - Just Do It the film will be coming to cinemas near you.

Following the more shady side of climate activism which has never been shown on camera before - the film follows climate activists on their mission to make sure the issue of climate change gets the full attention it deserves. The film is all about action rather than words. Where politicians speak and nothing happens - Just Do It showcases those individuals who put there bodies on the line and face arrest to ensure action happens.

Plane Stupid features amongst the likes of Climate Camp and Climate Rush in a film which tells the story of the build up to COP15 in December 2009 and where this left us afterwards. Direct action is all about taking matters into your own hands and this ethic comes through in the production of the film too. Where film companies rely on big budgets - Just Do It has been made on a shoe string and has only been made possible by generous hours given volunteering and generous donations from different supporters.

We've seen the film and think it's great. Please find out where its showing near you and get down to watch it. It will be well worth your time!

Just Do It: Get off your arse and change the world!


We’re very excited about Just Do It, the upcoming documentary featuring many of Plane Stupid’s finest.  Please lend them your support, it’ll be well worth it we promise.

Just Do It: get off your arse and change the world is the inside story on the country’s biggest troublemakers. This upcoming feature documentary is a behind the scenes portrait of UK climate activists by acclaimed filmmaker Emily James. The film, currently in post-production (that means the edit) is set for release in Spring 2011 and will be free to watch and free to share.

Just Do It is funded entirely through donations, freeing the film from the constraints of investors or broadcasters. Through a totally unique production model that embraces crowd-funding and the power of working collectively, this film is breaking new ground in independent production. But they need your support.

From TODAY Lush will be matching all donations made to the film, pound for pound up to £10K for a limited time. The Challenge: £20K in 20days – you give half, Lush gives half. So there’s never been a better time to show your support to this truly independent project. Don’t sit on the fence, throw your contribution into their online hat and Lush will match your generosity.

Visit to donate. Do it today, join our crowd and be part of this pioneering film. And of course, donating is only the first step. To make this whole crowd funding malarkey work Just Do It is relying on you to recruit your friends, family, colleagues and anyone else you know to join the crowd and donate. Here’s how:

1 – Email your friends, family and colleagues. Below is a prepared sample message for you but remember it’s the personal touch that counts.

2 – Facebook – update your status, (inc. post on your friends’ wall, invite your friends to like our page here

3 - There’s nothing like the real world. Start a conversation, show someone the trailer, pick up the phone – convince someone to donate.

There’s a sample pre-packaged message for you below to help you on your way.


Subject: Get off your arse and help these guys

Dear Friend

There’s an amazing documentary film being made but it can’t get finished without our help

It’s called Just Do It and it’s going to be a feature film about climate change activists, it’s going to be funny and inspiring. They’re making it totally independently (ie no big backers) and planning to give it to us for free. But money doesn’t grow on trees, so they need our help.

Go over to their website, check it out, and make a donation. RIGHT NOW Lush are doubling donations so get in there and make it count.

Just Do It website

Just Do It Facebook Page

Just Do It Twitter