Sticker Frenzy - national results now in for 48 hrs of Subvertising
A lot of people had a lot of fun last Thursday and Friday. Folk were out in force from Bristol to Brighton, from the City to Heathrow, Reading to Truro. With Easyjet launching their campaign the day before we struck, the timing couldn't have been better. For those who've been waiting with baited breath, here are the competion winners:
In the Most Creative category the prize must go to team Met for the elegance which is 'Vote Volcano'. The judges were not only impressed by the topicality, and funky raw aesthetic, but also by the innovative use of materials: take out your underground sign, turn it round, draw on the back, pop it back up again.
In the Most Ridiculous category Reading's brilliantly random use of an axe head was cutting edge stuff, but overall the winner must be Brighton for their inspired re-workings of bland pretty women shots and insolent children.
Now the Quantity section, awarded for most individual stickers posted. Team Circle claimed to have posted up over 63 stickers, and while they failed to produce full documentary evidence of this, a return journey by tube proved that their coverage had indeed been spectacularly extensive. However City Crew must claim the laurels for managing to cover both the central London area during the Wide Game, and their own patch independently.
Most Audacious was a tough one. Team Picadilly employed gymnastics to get a sticker on the Total signs at Kings Cross, despite heavy pedestrian traffic. Bristol finished their billboard piece while the billboard next door was being posted up (you can see the official guy's van in the photo). Team Circle got the poster with coppers that greets you as you enter St Pancras station. And City Crew got one on most of the approaching signposts to the airport.
Overall winner in this category must go however to Team Kamikaze, who took on the giant Cathay Pacific billboard opposite Algate East station. As traffic on the A11 patiently watched from the traffic lights, gentlemen dressed as workmen walked along a hardboard fence and stuck up their addition of 'Huge Emmissions' then slipped quietly away into the dawn without incident, despite having to cycle back with a ladder under their arms.
Think you can do better? The season is just beginning, and there are few things as satisfying as the comedy dismantling of millions of pounds worth of advertising. Get out there and stick 'em up.
