Airlines launch media campaign to tackle climate change

It's official: climate change is over, and the aviation industry has come in out of the cold. Their latest campaign 'Save the Airlines from Copenhagen Cuts' will see a 200% increase in the number of press releases from starving airlines, all focused on one thing: making you think they're doing something about their emissions.

This campaign launches today, as BA Chairman Willie Walsh will make some announcement about a plan to reduce emissions from aviation by 50% below 2005 levels by 2050. It's a great announcement, which, as one of the commentators on the Guardian says, is, to its advantage, "unclutterd by any method of achieving the aim". Why bother with methodology or pathways when your target is so far off that you don't have to achieve it any time soon.

Indeed the new SaCC campaign has just one target: December's talks in Copenhagen. The industry really doesn't want to be lumbered into a Kyoto2 deal, so it figures that some good PR right about now will disuade cut-ready politicians from locking them into any legal framework. And what's better than offering to halve the Government's new target?

But there must be some hint at how the industry plans to achieve this preposterous new target. Let's look at it in a bit more detail. In 2005, according to the DfT, the industry emitted 37.5 million tonnes of CO2. In 2050, again according to the DfT, the industry was, as of January 2009, expected to emit around 59.9 million tonnes. But the airlines now think that they can reduce emission to 19 million tonnes.

But how do they plan to achieve this? Oh, right.

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