ASA: no proof third runway would not increase noise or pollution

An interesting turn of events: last year Future Heathrow paid for an advert claiming that a third runway would not increase pollution or noise. Fast forward several months, and the Advertising Standards Agency has just ruled the advert misleading. Naughty naughty!

The normally placid ASA "noted Future Heathrow and BAA firmly believed that the noise and air limits would not be breached, but considered that the evidence we had seen was not sufficient to justify an absolute claim that noise and pollution would not increase following the construction of a third runway." Given that this evidence came from BAA and the Government, they're basically saying that the Department for Airport Expansion and its Ministers were lying.

I feel strangely vindicated, because around about the same time four colleagues and I were prancing about on the roof of Parliament, trying to say exactly the same thing. Sadly we got convicted and fined, while Future Heathrow was merely told not to run the advert again. A bit late really, given that a) they ran it over a year ago and b) they'll just get a new advert made, but I suppose it's the thought that counts.