Aviation industry strategists: we’re losing the war

Joss — Tue, 23 Oct 2007 09:23:34 +0000

Steve Dunne, the director of The Brighter Group in Britain - which advises the aviation industry on communications strategy – has warned that the aviation industry that it risks sinking to pariah status akin to cigarette manufacturers in the U.S.

Dunne cited the Camp for Climate Action as an example of how climate activists are winning the PR war, saying, “The next generation will be unbelievably green ... (and will) end up hating us if we don't do something about it."

Tom Ambrose, director general of the European Regional Airlines Association, claimed that although airlines only produce 2 percent of global CO2, most people think the figure is up to three times that figure. Unfortunately he forgot to factor the radiative forcing multiplier of 2.7 times into his calculation - making 'most people' a damn site closer to the mark than his figure was.